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The Three P's to Sell Your Program Effectively

Jan 30, 2024

In this blog, we'll delve into the secrets behind selling your program effectively. Many coaches face challenges when it comes to selling their programs, often because they're focused on the wrong aspects.



Today, I'm going to share with you the three P's that will transform your approach to selling, emphasizing the importance of the promise and the package, rather than just the program.


1. Understanding the Difference: Program vs. Offer

First things first, it's crucial to differentiate between your program and your offer. Your program represents the step-by-step process and content you provide, but it's not what people want to buy.

People are motivated by outcomes, not processes.

For example, if someone wants to lose weight, they're interested in fitting into a summer swimsuit, not the details of their workout routine or diet plan.


2. The Three P's of an Irresistible Offer

To create an irresistible offer, you should focus on three key elements: Process, Package, and Promise.


a. Process (Signature Method):

Your process, or signature method, outlines the step-by-step journey your clients will undertake to achieve their desired outcome. While you might be confident in explaining the "how," remember that it's not the primary selling point.


b. Package (Cost, Timeframe, Bonuses):

The package includes essential details like the price, timeframe, and any bonuses you offer. These aspects are vital for potential customers to make an informed decision.


c. Promise (Outcome and Benefits):

The promise represents the ultimate outcome your clients will achieve through your program. This is the shining result that should be the core focus of your marketing efforts.


When it comes to selling your program, remember that people buy outcomes, not processes. By focusing on the three P's – Process, Package, and Promise – you can create an irresistible offer that meets your clients' needs and helps them achieve their desired results. 

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Never let anyone dull your sparkle!
xox Sally

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