Back to Blog

How to Attract the Right Type of Client: 11 Proven Tips for Coaches

Jun 07, 2024

In today's blog, I'm excited to dive into how you can attract the right type of client for your coaching business.

I’ll share 11 different ways to ensure you’re connecting with those who will benefit most from your services. As coaches, we have a responsibility not just to help anyone and everyone, but to focus on those who truly align with what we offer.

Let's get started!

1. Be a Reflection of the Transformation You Offer
The best way to attract the right client is to embody the change you promise. Like attracts like. If your coaching focuses on fitness, embody fitness. If it's about business growth, showcase your successful strategies. Your messaging should reflect your transformation, making you desirable to those seeking that change.

2. Articulate Your Value Proposition Clearly
Communicate your vision, mission, and purpose effectively. Whether you're a solo entrepreneur or part of a larger team, potential clients should understand your value without an initial consultation. Highlight how you save them time or money, as most clients prioritize speed over price.

3. Be Authentic and Serious About Your Calling
Authenticity is crucial. Take your coaching seriously, understand your values, and don't be afraid to decline clients who don’t fit. Treat your coaching practice not as a hobby but as a calling that can profoundly impact lives.

4. Speak Directly to Your Ideal Client
Identify the qualities of your ideal client and speak to them directly. For example, if you’re targeting serious business owners ready to invest in growth, tailor your messaging to them. Avoid speaking to those who aren’t willing to put in the necessary work.

5. Understand the Who Before the How
Know who your ideal clients are before figuring out how to help them. They might be of a certain gender, age group, or have specific personality traits. Understand their deeper desires and ensure your coaching aligns with their goals.

6. Be Specific About Who You Serve
Narrowing down your focus helps create a stronger connection with your clients. Whether you serve entrepreneurs, corporate professionals, or a specific demographic, make sure your branding and marketing reflect that specificity.

7. Embrace Magnetic Messaging
Magnetic messaging attracts the right clients and repels the wrong ones. Don’t be afraid to clearly state who you don’t work with. This clarity will save you time and ensure you’re only attracting those who align with your values and services.

8. Be Clear About What You Don’t Offer
Set boundaries on what services you don’t provide. This helps preserve your resources and ensures you can focus on your ideal clients. For instance, if you don’t use certain software, make that clear to avoid misunderstandings.

9. Don’t Try to Be Everything to Everyone
Attempting to serve everyone will lead to burnout and a lack of focus. Concentrate on your ideal client, leverage your unique skills, and refer out those who aren’t a good fit. This focus will help you scale your business effectively.

10. Craft Messaging That Speaks to Your Ideal Client
Your marketing tools, from your website to social media profiles, should clearly communicate your message. Identify your clients' pain points and challenges, and use stories to make your message relatable. Consistent, clear messaging is key.

11. Remember That Fit Might Be Temporary
Your ideal client will evolve as you grow. The clients you attract today might not be the same in five years. Keep refining your message and offerings to match your growth. Embrace this evolution to continue attracting the right clients.

By following these 11 tips, you’ll be well on your way to attracting the right clients and building a successful, scalable coaching business. Remember, clarity in your messaging and authenticity in your approach are crucial. Stay true to your calling, and you’ll naturally draw in those who are meant to work with you.


Never let anyone dull your Sparkle,


Don't miss a beat!

Get notifications when a new blog post drops! 

We hate SPAM. We will never sell your information, for any reason.