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Why I love Kajabi and why it works for your Online Course Creation

Feb 13, 2024

Before I dive into the reasons why I use Kajabi, I want to address a topic that resonates with many of you—coaches, course creators, and aspiring educators—the challenges of choosing the right course platform. In this post, we'll explore these challenges and why your choice of platform can significantly impact your journey. Let's begin.


1. Overwhelming Options

The first hurdle you encounter when searching for a course platform is the sheer number of options available. From Kajabi to Teachable, Thinkific to Udemy, and beyond, the choices can be dizzying. Each platform boasts unique features and benefits, making the decision-making process daunting.

2. Technical Complexity

Not all of us are tech wizards, and the technical complexities of some platforms can be intimidating. Questions like "Is the interface user-friendly?" or "Do I need coding skills to customize my courses?" become pivotal. Your chosen platform should align with your technical comfort level.

3. Integration Capabilities

Integration with other tools and systems, such as email marketing, payment gateways, and CRM software, is essential for seamless operations. A platform lacking integration capabilities can lead to operational headaches and inefficiencies.

4. Scalability and Flexibility

Considering the scalability of your chosen platform is crucial. As your course grows in popularity, can it handle increased traffic and content? Is it flexible enough to accommodate your evolving needs, or will you quickly outgrow it?

5. Cost Considerations

Balancing your budget constraints with the need for a high-quality platform can be challenging. Some platforms offer extensive features at a premium price, while others are more budget-friendly but may lack essential functionalities.

6. Support and Community

Access to reliable customer support and an active user community can be invaluable. When you encounter obstacles or need inspiration, having these resources at your disposal can make a significant difference.

Navigating the Decision

Choosing the right platform involves finding the sweet spot where functionality, ease of use, cost, and support align with your specific needs. It's about understanding not just where your course is now, but where you want it to be in the future.

Why Kajabi Stands Out

With years of experience as a qualified trainer and assessor, I've explored nearly every platform on the market. In my opinion, Kajabi stands out as a game-changer, facilitating the transformation of ideas into a million-dollar business. Here's why Kajabi is more than just a tool; it's an all-in-one solution for coaches, educators, and entrepreneurs.

All-In-One Platform

Kajabi goes beyond course hosting and delivery, offering an all-in-one solution. It seamlessly combines course creation, marketing, sales, funnels, automation, website hosting, and blogging, simplifying your online presence management.

Ease of Use

Kajabi boasts a clean and intuitive user interface, striking a balance between functionality and ease of use. It's accessible to both beginners and experienced users, regardless of their tech-savviness.

Marketing and Sales Tools

What sets Kajabi apart are its robust marketing and sales features. Unlike platforms that market courses on your behalf, Kajabi gives you full control. Create sales funnels, send customized emails, and manage affiliate programs—all within the platform.

Customization and Branding

Kajabi understands the importance of branding, allowing you to maintain a consistent brand across courses, websites, and marketing funnels. Your offerings will stand out as distinct and professional.

Community Building

Building a community is crucial in online education. Kajabi provides community-building tools to engage with students, foster discussions, and create a loyal learning community. Their acquisition of Vibly allows Kajabi users to build online communities without the need for Facebook, providing an inclusive environment for all.

My Personal Experience

Choosing Kajabi has transformed my workflow, reduced tech-related stress, and allowed me to focus on what I do best—teaching, helping, and inspiring. This has resulted in polished courses, improved student engagement, and increased sales.

Concluding Thoughts

While every platform has its strengths, Kajabi's comprehensive features and user-friendly approach make it a standout choice. It's more than a hosting platform; it's a tool for building a thriving business and a passionate learning community.

In your journey as an educator, choose wisely, and let your choice set the foundation for your course's success.


Let me walk you through how I see that Kajabi bridges these gaps mentioned today, as it offers not just solutions but also paves the way for a smoother, more efficient course creation process and business-building tool.


1. Seamless Integration: One of the most significant challenges we discussed was the overwhelming nature of handling multiple tools – from content management to marketing. Kajabi offers a seamless integration of all these elements. While it's important to acknowledge that no single piece of software can do everything, Kajabi provides a comprehensive suite of tools. From course creation to email marketing, payment processing, and website hosting with built-in blogging, Kajabi's all-in-one solution streamlines your workflow. Additionally, it simplifies integration with other software through third-party API integrations, such as Meta ads and Google Pixels, along with various CRMs.

2. Comprehensive Marketing Tools: Kajabi doesn’t just help you create courses; it helps you sell them. Unlike platforms that focus solely on course hosting, Kajabi provides extensive marketing tools. You gain access to advanced email marketing capabilities, sales funnel builders, and analytics to track your progress. Kajabi even offers pre-designed sales funnels, some crafted by notable figures like Brendan Burchard with his famous 3-video series launch strategy. The platform prompts you on what to teach and how to write effective emails, making your marketing efforts more efficient.

3. Customization and Personalization: Every coach has their unique style, and Kajabi respects that. The platform allows extensive customization - from the look and feel of your course to the design of your landing pages and emails. This level of customization ensures that your course and marketing materials align perfectly with your brand identity. Kajabi's intuitive settings area makes it easy to maintain consistent branding without the hassle of repeatedly inputting color hex codes or typeface selections.

4. User-Friendly Interface: For many, the technical aspect of online course creation can be daunting. Kajabi alleviates this with its user-friendly interface. It’s designed for users at all technical skill levels, so whether you’re a tech newbie or a seasoned pro, you’ll find Kajabi accessible and easy to navigate. The "Click to edit" function simplifies customization, allowing you to make changes quickly without delays or complications.

5. Community Building and Support: Building a community around your course is key to long-term success. Kajabi offers features like discussion forums and community groups that help you engage with your students beyond the course content. Additionally, Kajabi provides excellent support and resources to its users. You can join online Facebook community groups, and the Kajabi University is a treasure trove of knowledge, offering comprehensive courses on topics like understanding funnels, course creation, analytics, legal basics, and online visibility.

6. Scalability: Finally, as your course grows, Kajabi grows with you. The platform is built to handle the scaling needs of your business, from adding more courses to accommodating more students, without losing performance or quality. Many other platforms might force you to migrate or lack the essential features you need as you scale. This can lead to time lost in migration and the headache of learning a new piece of software. Our philosophy at Sparkle World is "Build it once and be done." If you're serious about creating courses for the long term, wouldn't you want to learn from my mistakes and choose the best scalable option from the beginning?

Concluding the Transition: In conclusion, Kajabi isn’t just a solution to the challenges of online course creation; it's a catalyst for growth and success in the digital education space. By bridging the gap between these challenges and effective solutions, Kajabi empowers you to focus more on what you do best – teaching and inspiring.

I strongly recommend that you do your research when choosing a platform for your course. To make things easier for you, I have compiled a comparison table over the years, comparing some of the most popular platforms on the market. This table can help you make an informed decision that aligns with your specific needs and aspirations as a course creator.


  Feature/Platform Kajabi Teachable Thinkific   Udemy  Moodle Podia  LearnDash
  All-in-One Platform

Yes (Course creation, marketing, sales, website)

 No (Primarily course hosting)

 No (Primarily course hosting)

 No (Course marketplace)

 No (Learning management system)

Yes (Course creation, marketing, sales)

 No (WordPress LMS plugin)

 Ease of Use

User-friendly, intuitive

User-friendly, straightforward

User-friendly, intuitive

Varies (Marketplace model)

Complex, requires technical knowledge

User-friendly, intuitive

Depends on WordPress proficiency

  Customization & Branding

Extensive customization options

Limited customization

Good customization options

Limited (Udemy-branded)

Extensive customization, but complex

Moderate customization

Extensive (with WordPress)

  Marketing Tools

Advanced (Sales funnels, email marketing, affiliate management)

Basic marketing tools

Basic to moderate marketing tools

Limited (Udemy markets courses)

Not focused on marketing

Basic to moderate (email marketing, affiliates)

Depends on WordPress plugins

  Sales & Monetization

Full control over pricing and sales

Control over pricing, but platform takes a cut

Control over pricing, but platform takes a cut

Limited control (Udemy sets discounts)

Not applicable (Typically free)

Full control over pricing

Full control (with WordPress)

  Community Building

Integrated community tools, extensive forums and mobile app

Limited community features

Limited community features

Limited community interaction

Extensive (Forums, chats)

Offers community features

Depends on WordPress plugins

  Analytics and Reporting

Comprehensive analytics

Basic analytics

Detailed analytics

Basic (limited by marketplace)

Extensive, but can be complex

Basic to moderate analytics

Extensive (with WordPress plugins)

Mobile App





Yes (via Moodle app)


No (Depends on WordPress setup)

 Tech Support

Robust support and resources

Good support

Good support

Varies (Marketplace model)

Depends on the administrator

Good support

Depends on WordPress support


Note: This table provides a general overview of features as of the last update and may not reflect the most current offerings of each platform. It's important to verify the latest features and capabilities directly from the platform providers.

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